About CRE Sherpa

Welcome to CRE Sherpa a new Internet marketing service for the commercial real estate industry from Network Communications, Inc., the parent company of Black’s Guide. 

CRE Sherpa is a turn key social media marketing tool for CRE Brokers, property owners or property managers. For a low monthly fee, CRE Sherpa takes the risk and complexity out of social media marketing, creating a new kind of Internet marketing presence for your company. With this program, you will

 

Improve your visibility on Google

Increase your web traffic

Unearth new clients

Enhance your tenant retention

Turbo-charge word of mouth and referrals

Enhance your company’s online visibility

The explosion of social media tools and networks, like Facebook, Twitter and Linked In, create a unique opportunity for you to get active on the web, by providing interesting content relevant to your clients, tenants or prospects..

Black’s Guide and Network Communications recognize the incredible potential of social media marketing to improve your bottom line. We also recognize the challenges that social media marketing present.

CRE Sherpa is a monthly subscription service that provides a turn-key solution to create active, engaged and effective virtual networks. Black’s Guide brings its unique skills in CRE content development , as well as its knowledge of social media networks to the creation of CRE Sherpa. Every member of the Blacks Guide and CRE Sherpa team has gone through a detailed training program with Domus Consulting to educate them about the power of social media networks and to give them insight and experience in developing effective and influential networks.

Sample Custom Blog Template / Property Owner

The core element in your CRE Sherpa social media marketing program is a blog that is customized for your business. Most of your content and postings will originate here, and the blog is a key foundation application for engaging your customers, prospects and audience. There are several templates and the opportunity for you to create your own unique look.  Types of content CRE Sherpa will develop with you to engage your community include:

Space available data   /  Info on other tenants  /   Amenities
Space planning tools  /  Local information   /  Parking
Planned maintenance  / Building activies  /  Floor plans
Local service providers  /  Social activities

Sample customized blog template / Broker

The core element in your CRE Sherpa social media marketing program is a blog that is customized for your business.  Most of your content and postings will originate here, and the blog is a key foundation application for engaging your customers, prospects and audience. There are several templates and the opportunity for you to create your own unique look.  Sample of the types of content will will develop with you to engage your community include:

Current listings / local market updates
Business tools / local events
Points of interest in local area / local service providers

Demographics of online social behavior

NCI Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

Demographics of online social behavior

ROI of social media marketing: 3 case studies

Winning at search (small and medium sized businesses)

Explosive growth of social media: A visual experience

Video: Fact-based, compelling — social media growth

Winning at search (small & medium-sized businesses)

NCI Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

 

Winning at search (small and medium sized businesses)

ROI of social media marketing: 3 case studies

Explosive growth of social media: A visual experience

Demographics of online social behavior

Video: Fact-based, compelling — social media growth