What You Get

For a low monthly fee, CRE Sherpa will develop and execute a complete social media Internet marketing program. This is a fully integrated approach with a custom blog at the core. Content management, social network identities, tools, SEO and reporting analytics are all included.

DesignSherpa provides the following services for an affordable, fixed monthly fee:

Content Management

• Blog hosting and maintenance for your single location business, or a network of blogs for regional and national businesses with multiple locations.
• Ongoing content creation and management; regular (6 to 10 per month)  blog posts  about your services, deals, projects, and industry research and news.   Relevant content is structured to encourage active community engagement from your customers and prospects.

Social Network Development Maintenance

• Creation of social identities for your business on Facebook and Twitter
• Development and publishing of content for your social identities
• Recruiting and development of your social network connections among your clients and prospects
• Monitoring of your social network activity for problematic or sensitive issues and dialogue

Internet Tool Development / Search Engine Optimization

• Periodic enhancement and upgrade of social media tools, such as blog platforms, interactive widgets, etc.
• Analysis and refinement of Search Engine Optimization performance for your professional business blog in search engines such as Google, to increase traffic and raise your business and personal brand’s profile.

Reporting Analytics

Monthly reporting and analysis will include:

• Measurement of how many members of your network interacted with your program
• Report on traffic and leads
• Referal activity measurement
• Measure business activity among customers who are participants in your social network vs. non-participants

Dedicated Customer Service

When you become a client of CRE Sherpa, you will benefit from the expertise and focus of an experienced team of account management, customer service, content management and social media implementation professionals.

Your primary point of contact will be your CRE Sherpa Account Manager.

The Account Manager will be intimately involved in the creation and implementation of your social media marketing campaign. From working with you to develop your community blog’s look and feel, to pinpointing the right kind of content to drive community engagement, to coordinating the introduction and creation of your social networking presence, your Account Manager will ensure that you don’t have to sweat the small details.

Supporting your Account Manager and managing the daily tasks associated with your CRE Sherpa account is an experienced team made up of Social Media Coordinators, Content Managers, Social Network Managers, Search Engine Optimization Specialists, Web Developers and Web Designers.

These individuals are members of the DigitalSherpa Operations Team, headquartered at NCI’s operations center in Lawrenceville, GA. As a CRE Sherpa client, you benefit from the experience and expertise of a team that has worked on developing internet marketing solutions for thousands of companies in the multi-family, real estate and remodeling industries.

The CRE Sherpa Customer Service Promise

We understand that our customers have busy and demanding professional lives. We also understand that a key to the success of a social media marketing program is engagement, focus and conversation.

Our promise to every customer is that we will make the process of managing a social media marketing campaign as painless and simple as possible.

To help accomplish this, we have a Customer Service Communications Program that helps you stay on top of the important details related to your account.

The program includes:

Weekly social marketing tips.

Weekly Content Idea Sheets, complete with reminders to update important Community information, such as events or maintenance schedules.

Monthly Marketing Consultations, which include a review of your CRE Sherpa activity, including leads generated for your Community, and a fine-tuning of the different elements of your Social Media Marketing Program

The ROI of social media marketing: 3 case studies

NCI Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

ROI of social media marketing: 3 case studies

Winning at search (small and medium sized businesses)

Explosive growth of social media:  A visual experience

Demographics of online social behavior

Video: Fact-based, compelling — social media growth

Social Media is the next layer of Internet Marketing