Am I Spending Enough Time On Social Media Marketing?

Answers to this and other questions that have surely crossed your mind about social media marketing can be found in the 2010 Social Media Marketing Industry Report published by SocialMediaExaminer.com.  The report sets out to answer the “who, what, where, and why” of social media marketing.  Click here to access the report:  http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

The 11 Commandments of Corporate Tweeting

Bernard Warner gives us some great advice on some rules to follow in Twitter.  Great read and right now I am following commandment #2

• We are willing to give credit to cool, innovative, or thought-provoking ideas, even if coined by someone else.

http://www.thebigmoney.com/blogs/c-tweet/2010/03/05/11-commandments-corporate-tweeting

What You Get

For a low monthly fee, CRE Sherpa will develop and execute a complete social media Internet marketing program. This is a fully integrated approach with a custom blog at the core. Content management, social network identities, tools, SEO and reporting analytics are all included.

DesignSherpa provides the following services for an affordable, fixed monthly fee:

Content Management

• Blog hosting and maintenance for your single location business, or a network of blogs for regional and national businesses with multiple locations.
• Ongoing content creation and management; regular (6 to 10 per month)  blog posts  about your services, deals, projects, and industry research and news.   Relevant content is structured to encourage active community engagement from your customers and prospects.

Social Network Development Maintenance

• Creation of social identities for your business on Facebook and Twitter
• Development and publishing of content for your social identities
• Recruiting and development of your social network connections among your clients and prospects
• Monitoring of your social network activity for problematic or sensitive issues and dialogue

Internet Tool Development / Search Engine Optimization

• Periodic enhancement and upgrade of social media tools, such as blog platforms, interactive widgets, etc.
• Analysis and refinement of Search Engine Optimization performance for your professional business blog in search engines such as Google, to increase traffic and raise your business and personal brand’s profile.

Reporting Analytics

Monthly reporting and analysis will include:

• Measurement of how many members of your network interacted with your program
• Report on traffic and leads
• Referal activity measurement
• Measure business activity among customers who are participants in your social network vs. non-participants

Dedicated Customer Service

When you become a client of CRE Sherpa, you will benefit from the expertise and focus of an experienced team of account management, customer service, content management and social media implementation professionals.

Your primary point of contact will be your CRE Sherpa Account Manager.

The Account Manager will be intimately involved in the creation and implementation of your social media marketing campaign. From working with you to develop your community blog’s look and feel, to pinpointing the right kind of content to drive community engagement, to coordinating the introduction and creation of your social networking presence, your Account Manager will ensure that you don’t have to sweat the small details.

Supporting your Account Manager and managing the daily tasks associated with your CRE Sherpa account is an experienced team made up of Social Media Coordinators, Content Managers, Social Network Managers, Search Engine Optimization Specialists, Web Developers and Web Designers.

These individuals are members of the DigitalSherpa Operations Team, headquartered at NCI’s operations center in Lawrenceville, GA. As a CRE Sherpa client, you benefit from the experience and expertise of a team that has worked on developing internet marketing solutions for thousands of companies in the multi-family, real estate and remodeling industries.

The CRE Sherpa Customer Service Promise

We understand that our customers have busy and demanding professional lives. We also understand that a key to the success of a social media marketing program is engagement, focus and conversation.

Our promise to every customer is that we will make the process of managing a social media marketing campaign as painless and simple as possible.

To help accomplish this, we have a Customer Service Communications Program that helps you stay on top of the important details related to your account.

The program includes:

Weekly social marketing tips.

Weekly Content Idea Sheets, complete with reminders to update important Community information, such as events or maintenance schedules.

Monthly Marketing Consultations, which include a review of your CRE Sherpa activity, including leads generated for your Community, and a fine-tuning of the different elements of your Social Media Marketing Program

Programs / Pricing

 

Broker Program

Recommended for commercial real estate brokers, in this program, we recognize the importance of showcasing listings as well as educating and informing your prospect community with relevant news and information.  Upon completion of your initial account interview, you will choose from several templates and receive a customized social media marketing program for your business.  CRE Sherpa manages operations and works closely with you on content creation.

Pricing:
The monthly maintenance fee for the one-year base program is $395; fulfillment begins on the contract start date, and the  full program will be up and running within 45 days. The program continues for 13 months from the contract start date.  Special “Charter Discount” offer:  sign up befoe February 1st, 2010 and you are guaranteed your full first year at $350 per month!

 

Single Property Program

If you are the owner or manager of a single commercial property this program uses social media to help you both increase tenant retention and acquire new tenants.  Here we recognize the importance of showcasing amenities, keeping tenants informed and allowing networking amongst tenants.  Upon completion of your initial account interview, you will choose from several templates and receive a customized social media marketing program for your business.  CRE Sherpa manages operations and works closely with you on content creation.

Pricing:
The monthly maintenance fee for the one-year base program is $350; fulfillment begins on the contract start date, and the  full program will be up and running within 45 days. The program continues for 13 months from the contract start date.  Special “Charter Discount” offer:  sign up befoe February 1st, 2010 and you are guaranteed your full first year at $350 per month!

 

Multi-property program

If you are the owner or manager of multiple properties that can benefit from social media marketing,  CRE Sherpa has a solution.  With this program, you can create multiple blogs and identities that share key branding elements of your company.   Here we recognize the importance of showcasing amenities, keeping tenants informed and allowing networking amongst tenants in each of your properties or locations. Upon completion of an initial account interview, you will choose from several templates and each location will receive a customized social media marketing program.  CRE Sherpa manages all operations and works closely with you on content creation.

The minimum commitment of Communities for a custom program is 10

Pricing:
The monthly maintenance fee per blog for the one-year base program is $350, fulfillment begins on the contract start date, and the customer is guaranteed that the full program will be up and running within 45 days. The program continues for 13 months from the contract start date.

About CRE Sherpa

Welcome to CRE Sherpa a new Internet marketing service for the commercial real estate industry from Network Communications, Inc., the parent company of Black’s Guide. 

CRE Sherpa is a turn key social media marketing tool for CRE Brokers, property owners or property managers. For a low monthly fee, CRE Sherpa takes the risk and complexity out of social media marketing, creating a new kind of Internet marketing presence for your company. With this program, you will

 

Improve your visibility on Google

Increase your web traffic

Unearth new clients

Enhance your tenant retention

Turbo-charge word of mouth and referrals

Enhance your company’s online visibility

The explosion of social media tools and networks, like Facebook, Twitter and Linked In, create a unique opportunity for you to get active on the web, by providing interesting content relevant to your clients, tenants or prospects..

Black’s Guide and Network Communications recognize the incredible potential of social media marketing to improve your bottom line. We also recognize the challenges that social media marketing present.

CRE Sherpa is a monthly subscription service that provides a turn-key solution to create active, engaged and effective virtual networks. Black’s Guide brings its unique skills in CRE content development , as well as its knowledge of social media networks to the creation of CRE Sherpa. Every member of the Blacks Guide and CRE Sherpa team has gone through a detailed training program with Domus Consulting to educate them about the power of social media networks and to give them insight and experience in developing effective and influential networks.

Sample Custom Blog Template / Property Owner

The core element in your CRE Sherpa social media marketing program is a blog that is customized for your business. Most of your content and postings will originate here, and the blog is a key foundation application for engaging your customers, prospects and audience. There are several templates and the opportunity for you to create your own unique look.  Types of content CRE Sherpa will develop with you to engage your community include:

Space available data   /  Info on other tenants  /   Amenities
Space planning tools  /  Local information   /  Parking
Planned maintenance  / Building activies  /  Floor plans
Local service providers  /  Social activities

Video: Fact-based, compelling social media growth

NCI Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

 

Winning at search (small & medium-sized businesses)

NCI Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

 

Winning at search (small and medium sized businesses)

ROI of social media marketing: 3 case studies

Explosive growth of social media: A visual experience

Demographics of online social behavior

Video: Fact-based, compelling — social media growth

The ROI of social media marketing: 3 case studies

NCI Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

ROI of social media marketing: 3 case studies

Winning at search (small and medium sized businesses)

Explosive growth of social media:  A visual experience

Demographics of online social behavior

Video: Fact-based, compelling — social media growth

Increasing Your Google Rank

Your social media presence, and the active engagement of an involved community, will have a significant and measurable impact on your “Google Rank”, and your prominence in all the search engines. 

As people connect and engage around your various web identities, the activity level is viewed as a positive by Google.  This is one clear and measurable benefit of a social media marketing initiative.

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