Winning at search (small & medium-sized businesses)

NCI Chairman & CEO, Dan McCarthy, has been an early adopter of social media as an internet marketing strategy. In his personal blog, ViralHousingFix, Dan has shared many of his observations about the application of social media to marketing and has articulated some foundation principles.

To better understand our approach to social media marketing and to gain additional perspective, you may want to read Dan’s following posts:

 

Winning at search (small and medium sized businesses)

ROI of social media marketing: 3 case studies

Explosive growth of social media: A visual experience

Demographics of online social behavior

Video: Fact-based, compelling — social media growth

Increasing Your Google Rank

Your social media presence, and the active engagement of an involved community, will have a significant and measurable impact on your “Google Rank”, and your prominence in all the search engines. 

As people connect and engage around your various web identities, the activity level is viewed as a positive by Google.  This is one clear and measurable benefit of a social media marketing initiative.